No framework

The most underrated stack of all. A great many sites — most marketing sites, content platforms and brochure pages — do not need a framework, and are faster, cheaper and more durable without one. Semantic HTML, a little JavaScript where it earns its place, and our stylesheet framework ship the fastest pages we build.

At a glance

Paradigm

The platform itself — HTML, CSS and a sprinkle of JavaScript, with no runtime between you and the browser.

Language

Plain HTML and CSS, plus vanilla JavaScript or TypeScript for the interactive bits that genuinely need it.

Best for

Marketing sites, content platforms, landing pages and documentation — anything that is mostly content.

Watch out for

Genuinely app-like products. Once state and interaction dominate, a framework starts to pay for itself.

Why we reach for it

Fastest of all

Nothing to parse, hydrate or boot. Pages paint instantly and sail through Core Web Vitals.

Built to last

No dependencies to update or framework churn to chase. A plain HTML site still works in ten years.

Yours to keep

Plain files any developer can read and edit — no build step required, no lock-in.

Is no framework right for you?

If your site is mostly content, almost certainly yes — it is our default starting point. We add a framework only when the product genuinely needs one. See how we build websites, or ask us →